Home > Code of Ethics, Professional Development > Choose Your Neighbor Campaigns? Professional Standards – Highlight of the Month

Choose Your Neighbor Campaigns? Professional Standards – Highlight of the Month

March 8, 2013

Professional Standards, by Jean Elmore, Chair of the Professional Standards Committee

REALTOR® CODE OF ETHICS, ARTICLE 10: 

 

255-418378

Article 10 of the Code of Ethics outlines the responsibility of brokers to offer professional services to all persons regardless of race, religion, color, sex, handicap, familial status, sexual orientation or national origin. So, can you announce your new listing to the neighborhood with a “Choose your Neighbor” mailing? Maybe, if done properly. Here are two case studies on this topic with very different outcomes.

Case 10-4: Use of “Choose Your Neighbor” Marketing Letters

Case 10-5: Use of “Choose Your Neighbor” Form Letters as Part of a Marketing Campaign

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